Meet our customers

Partnerships built on expertise and understanding to grow Australian agriculture.

Understanding the industries of our customers helps us to identify their unique business needs. We've built products and services around Australia's primary producing sector. Our aim is to provide customers with specialised banking solutions. We're shaping better business decisions on the farm for investment and growth.

Jujube Australia

Ever heard of a jujube? We have, and soon you will too. Rural Bank helped Bernard McCarthy, Jujube Australia, with finance for a grading machine and cool room facilities, allowing the business to scale up. Getting the fruit to Aussie's in the best possible condition.

Jujube Australia

Not many people know what a Jujube is when you first tell them that you’re a jujube farmer.

The jujube’s a small fruit it’s crunchy like an apple but it's around the size of a plum.

In the past has been a lot of relying on hand sorting, hand grading, now we're trying to find more efficient ways to be able to get the fruit out the door to the customer in the best possible condition.

We've invested in new technology, new machinery, to help us become more efficient.

That's critical for us to scale up to be able to meet the higher production that we're now generating.

Rural Bank was refreshing in that they understood the crop we were growing, they did some figures, they crunched the numbers, they looked at what we’d been doing and came up with an idea of what this crop was worth, not just the value of the land.

We knew at some point as we were increasing our scale we would need to move with technology to help us achieve that, and investing in this grading machine, new cool room facilities has been important to realise that.

Every year we expand, and Rural Bank’s there with us all the way.

North Ashrose Merino Stud

Tom Ashby of North Ashrose Merino Stud, South Australia, is developing new technology to improve efficiency in sheep yards. We understand the value this will bring to the industry and are there to support him.

North Ashrose Merino Stud

So, we’ve been breeding sheep for about 120 years.

My great grandfather started the stud.

In any family farming business, the bank is so important.

Angus is now fifth generation, he is very dedicated towards keeping the property going and you know the future is there for him.

This generation is really lucky because technology has come onto farms now.

I grew up getting the clip board and the piece of paper in the sheep yards and physically reading the ear tag and then actually trying to find that number and flicking over heaps of pages.

Now it’s just a scan with a wand and all the information is there for you.

We’re really lucky that the bank is so supportive of any technology in the future.

We’ve come up with a prototype, hand-held instant micron machine.

It’s in its early stages, but we believe that it’s going to be more efficient on farm to make genetic evaluation on a live animal.

You’re always trying to grow your business and if you’ve got the support of the bank, you can do that.

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