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Target Market Determinations

Delivering better customer outcomes

We are required to make Target Market Determinations available under the Treasury Laws Amendment (Design and Distribution Obligations and Product Intervention Powers) Act (Cth) 2019.

This is to ensure that the right products end up in the hands of the right customer by focusing on our customers in the design and distribution of our financial products.

What is a Target Market Determination (TMD)?

A TMD is a document which describes:

  • the persons for which the product has been designed,
  • the conditions around the product’s distribution,
  • when this TMD will be reviewed, and
  • record keeping and reporting obligations of distributors.

Please note a TMD is not intended to provide financial advice. When making a decision about a product always make sure you refer to the Terms and Conditions and any supplementary document(s). These will outline the relevant terms and conditions being provided under that product.

This page includes the Target Market Determinations for financial products issued and/or distributed by Rural Bank.

Important information

Rural Bank products will be transitioned to equivalent Bendigo Bank products in early 2025. The transition date is not yet known, but we will update this webpage once it is confirmed. Rural Bank products will not be available for distribution after the transition date.

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Bendigo and Adelaide Bank acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples of this nation and the Traditional Custodians of the land where we live, learn and work. We pay our respects to Elders past and present as it is their knowledge and experience that holds the key to the success of future generations.

Rural Bank - A Division of Bendigo and Adelaide Bank Limited
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