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Beyond the Farm Gate podcast

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Beyond the Farm Gate

Beyond the Farm Gate is a show where we shine a light on great Australian stories in agriculture. On the show, you’ll hear from farmers who’ve survived challenges like fire, flood, and drought; farmers who run innovative and unique agribusinesses; and farmers who are balancing work and family in rural Australia. You’ll be inspired hearing their stories and pick up some insights along the way.


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Meet the hosts

Annie Herbert
Annie Herbert
Senior Marketing Manager

A passionate South Australian and a keen storyteller, Annie grew up in Adelaide with dreams of becoming a journalist.  

After completing a Bachelor of Public Relations at UniSA, Annie started her career with Bendigo and Adelaide Bank in 2014, and soon after joined the Rural Bank Marketing team – immediately becoming hooked on the passion, determination and resilience of the agricultural community.

Having spent her childhood listening to her grandma’s memories of growing up on a remote sheep station in South Australia’s Flinders Ranges, Annie is fascinated by the stories of those living and working in rural Australia.  

When not podcasting herself, Annie is obsessed with listening to true crime podcasts, exploring the best of South Australia’s food, wine and beaches and eating her way across the globe.



Matt Ough
Matt Ough
Senior Insights Analyst

Matt grew up in Edenhope in the West Wimmera region of Victoria.

He worked on the families sheep farm in his teens learning about animal husbandry and pasture management. During his gap year Matt decided to combine his love for farming and business, enrolling in the Bachelor of Agribusiness at Marcus Oldham College in Geelong.

In 2014, Matt joined Rural Finance as part of their insights team. He was immediately motivated by the freedom the role gave him to process and comprehend insights using both qualitative and quantitative data. However, it was the opportunity to present the teams findings to a range of audiences, including farmers and agribusiness professionals that uncovered Matt’s talent as a natural communicator.

Over the past seven years Matt has written and presented on a number of topics including livestock, dairy, horticulture and his pet topic Australian farmland values. He is excited to co-host Beyond the Farm Gate with Annie, motivated to take listeners inside the minds of farmers and agribusiness professionals.

Outside of work, Matt is the husband of Lauren and father of little Henry, they live in Geelong and frequently escape to the country to visit family and dream about farm ownership.

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