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Transitioning from
Rural Bank to
Bendigo Bank

What you need to know

Founded for farmers and producers, Rural Bank has deep roots in rural and regional Australia. We aim to provide exceptional financial services, knowledge and leadership to help Australian farmers grow.

Over the coming months, we are making an important transition from Rural Bank to Bendigo Bank. This change will benefit agribusinesses like yours, as well as the wider community.

Voted Australia’s most trusted agribusiness bank^ for the second year running, Bendigo Bank is uniquely placed to help you thrive. You will be fully backed by their digital capability, products and services. Plus, you’ll also have ongoing access to a network of branches and ATMs Australia-wide.

Here’s what you need to know about the move.

A smooth transition

There's nothing you need to do ahead of the transition. We'll keep you informed of any changes.

Your trusted agribusiness partners

You’ll continue to work with the same team you know and trust – even as your products change from Rural Bank to Bendigo Bank.

Branding changes

Over the coming months we will start changing our branding. You will see us as Bendigo Bank or Bendigo Bank Agribusiness.

Stay in the know

With a team dedicated to agribusiness, you’ll get continued access to industry insights and reporting. This information will help you continue to make informed decisions.

Keep your community strong

Bendigo Bank invests in the towns and regions that it’s a part of, helping everyone thrive.

Better access, bigger opportunities

You’ll now have the convenience of Bendigo Bank’s online services and digital capabilities, as well as its Australia-wide network of branches and ATMs.

We’re here for you

We understand that this is big change, but we truly believe this move will be beneficial for both our customers and communities. If you have any questions or concerns, please get in touch with us.

Customer care
Contact your local Relationship Manager
Make an online enquiry
Call our customer service team

Stay vigilant, stay safe

Scammers take advantage in times of business transition, so please be aware. Staying safe is all about being vigilant.

We will never ask for your personal information by phone, email or SMS. Stop, think and protect, and please report any suspicious activity to us.

Things you should know

^Based on Roy Morgan’s survey of 1000+ Australian farmers in June and July 2024.

Bendigo and Adelaide Bank acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples of this nation and the Traditional Custodians of the land where we live, learn and work. We pay our respects to Elders past and present as it is their knowledge and experience that holds the key to the success of future generations.

Rural Bank - A Division of Bendigo and Adelaide Bank Limited
© Copyright 2025 Rural Bank | ABN 11 068 049 178 | AFSL/Australian Credit Licence 237879